The Leumi Group is one of Israel’s largest banking groups. The group has a policy in Israel and overseas to provide their customer with all-inclusive banking and financial solutions, together with high levels of professional service, enabling them to operate through various distribution channels, and offer a wide range of products tailored to the customer’s needs.
As Bank Leumi constantly strives for innovation and enterprise tailored to the client’s needs, they operate Leumi Labs. This enables their customers to offer ideas for new products that can affect the future of Leumi digital banking.
Within Leumi Labs, Basch Interactive designed an iPhone and Android app for Bank Leumi that is used to locate Bank Leumi branches and ATM machines from all banks. This app uses augmented reality technology, as the location and concise information about the branches are displayed on a live picture.